People looking to have remodeling done are not necessarily looking at the internet. They are oftentimes going through the yellow pages or looking for a referral from a friend who has had work done or even a yard sign from a contractor that is working in their neighborhood.

I ran a successful remodeling company for 20 years and never did any internet advertising. Sure, I would occasionally get a call from someone who found me on a website directory but the majority of my leads were referral based. I recommend that you get started by using yard signs on your jobs and pay some bucks to get a good phone book ad. It's worth it when you are starting out and even after you are established. You should be looking to attract local customers in that type of business and the phone book is perfect for that…and don't forget to have a professional image and pass out your cards to people.